Meta WhatsApp Business API — 2025 Rates

WhatsApp API
Pricing Calculator

Estimate your monthly WhatsApp Business API messaging costs by market and template category — before you send a single message.

Step 1 — Select Your Market

Step 2 — Monthly Message Volume

Marketing
Rate: US$ 0.0230 US$ 0.00
0
0 10,000+ messages
Utility
Rate: US$ 0.0060 US$ 0.00
0
0 10,000+ messages
Authentication
Rate: US$ 0.0049 US$ 0.00
0
0 10,000+ messages
Service Free
Rate: US$ 0.0000 Free
0
0 10,000+ messages

* Rates reflect Meta's published WhatsApp Business API pricing as of 2025. Actual charges may vary by BSP. View Meta's official rates →

Monthly Cost Estimate

Market 🇲🇾 Malaysia
Marketing
0 msgs US$ 0.00
Utility
0 msgs US$ 0.00
Authentication
0 msgs US$ 0.00
Service
0 msgs Free
Total Messages 0
Est. Monthly Cost US$ 0.00
Talk to Us About Your Plan

Weavey helps you manage and optimise your WABA spend

Reference

How to classify a template message?

Understanding which category your template falls into directly affects your cost per message.

Marketing

Business-initiated conversation

Promotions, welcoming messages, updates, invitations, recommendations, or requests to complete a new transaction

Requires template approval and customer opt-in

Highest cost per message across all markets

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Weavey.ai

Business Account

Utility

Business-initiated conversation for existing customers

Order confirmations, delivery updates, appointment reminders, payment receipts, account alerts

Must relate to a specific, agreed transaction or existing relationship

70–80% cheaper than Marketing templates on most markets

W

Weavey.ai

Business Account

Authentication

One-time passcodes (OTPs) for account verification

Used for login, registration, identity confirmation, or any security-related action

Short-lived codes — typically expire within 10 minutes

Lowest cost category in most markets

W

Weavey.ai

Business Account

Service

Customer-initiated conversation — they message you first

Free freeform replies within the 24-hour service window

No template required — reply naturally and freely

Weavey's AI agents respond instantly to keep you in the free window

W

Weavey.ai

Business Account

Cost Optimisation

How to reduce your WhatsApp API costs

Smart conversation design can significantly lower your monthly WABA spend without reducing reach or quality.

When a customer messages you first, you can reply for free within a 24-hour window — this is called a Service conversation and incurs zero cost. Use this window to answer questions, qualify the lead, and guide them forward without spending on templates.

Marketing templates cost significantly more than Utility templates across all markets. If a message is transactional in nature — appointment reminders, booking confirmations, follow-ups on an existing inquiry — classify it as Utility to reduce cost by up to 70–80% vs. Marketing rates.

When a user clicks a Click-to-WhatsApp (CTWA) ad on Facebook or Instagram, or taps a WhatsApp button on your website, it opens a free 72-hour conversation window. Any messages sent within that window are free, regardless of template category. Drive traffic through these entry points to maximise your free messaging quota.

Slow manual responses risk letting the free 24-hour window expire — forcing you to re-open the conversation with a paid Marketing or Utility template. Weavey's AI agents respond instantly, keeping you within the free window and avoiding unnecessary template charges across your entire lead volume.

Every Marketing template message costs money — even if no one replies. Avoid blasting your entire contact list. Instead, segment by intent (recent enquiries, high-value leads, past buyers) so each message sent has the highest chance of generating a response and a return on cost.